I’m thinking about how community leaders who post online can think about their audience – are the “just” lurkers? Is that a bad thing? (Of course, it turns out they can be seen as a good thing – find out why)
Let’s talk about something obvious: Leaders (for instance community councillors) share information online but the paradox is, that they often don’t get a visible response. Why do they do it then? What are their expectations of how the information they present will be used (eg a news item or a blog post)? In particular, why would a community councillor go to the bother of posting material online when there is demonstrably little chance anyone will comment on it?
Lurking is good
Lurking as been discussed since the beginning of internet forums at the start of the millennium, when “lurking” was defined as “…reading discussions on a board, newsgroup,… social networking site, listening to people in …[an] interactive system, but rarely or never participating actively” 
The leader to lurker framework: but what about other on- and off-line channels?
It has always been the case that the number in the audience…
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